Bold&Zeal brings limited-edition hat to Emmys-week Harvest lounge

Bold&Zeal will return to Hollywood on Sept. 10 as a sponsor of the Harvest celebrity gifting lounge in Beverly Hills, where it will debut a limited-edition Live Bold Trucker hat. The brand is also launching a nationwide giveaway starting Aug. 31 to spotlight its give-back mission and direct attention to paralysis research and advocacy.

Why it matters: - Bold&Zeal is using Emmys-week visibility to put its brand mission in front of celebrities, stylists, editors and media. - The company directs 10% of every purchase to the Christopher & Dana Reeve Foundation, tying the launch to paralysis research and advocacy. - The limited-edition hat and giveaway are designed to turn a Hollywood appearance into broader consumer and community engagement.

What happened: - Bold&Zeal announced it will sponsor Harvest, the celebrity gifting lounge produced by The Marianna Group, on Sept. 10, 2026, in Beverly Hills. - The brand will debut the Live Bold Trucker, a limited-edition hat made exclusively for Harvest and not sold on boldandzeal.com. - Most of the hats will be gifted in the room to celebrities, stylists, entertainment editors and media. - Two hats will be reserved for a national giveaway. - The giveaway begins Aug. 31, 2026, on Instagram and Facebook.

The details: - One giveaway winner will receive two Live Bold Trucker hats, with one meant to be given to a woman who supported the winner through a difficult period. - The winner will also receive a $50 Bold&Zeal gift card. - Entry is free and no purchase is necessary. - Full official rules will be posted at boldandzeal.com. - Bold&Zeal said the giveaway echoes the brand’s origin story. - Erica Bazerkanian founded Bold&Zeal after her father, Jeff “Papa” Stone, suffered a spinal cord stroke in June 2016 and became paralyzed from the neck down. - Stone lived five months after the stroke and died at 71, according to the company. - Bazerkanian has run eight marathons with Team Reeve and has helped raise more than $215,000 for paralysis research and advocacy through the founder-led #IAMSTONE movement. - Bold&Zeal is based in Simi Valley, California. - Bazerkanian spent 30 years as a senior marketing executive in biotech and holds an MBA from The Wharton School.

Between the lines: - The Harvest appearance gives Bold&Zeal access to a concentrated audience that can amplify the brand beyond a single event. - Bazerkanian’s comments frame the launch as both a product drop and a message about caregiving, resilience and community support. - Bold&Zeal previously appeared at The Marianna Group’s A Toast to Hollywood lounge in March 2026, and the brand says that event helped build media and influencer relationships. - Harvest has drawn more than 150 celebrities, VIPs and media members at past events, with coverage from Entertainment Tonight, Access Hollywood, The Hollywood Reporter, Variety, People, KTLA and FOX 11.

What's next: - Bold&Zeal will post behind-the-scenes content from the event on @boldandzeal on Instagram and Facebook. - Bazerkanian is available for interviews before and after Sept. 10. - The Harvest lounge will take place in Beverly Hills during fall awards week. - The giveaway will run nationally starting Aug. 31, with eligibility limited to U.S. residents 18 and older.

The bottom line: - Bold&Zeal is turning a celebrity gifting lounge into a marketing and mission platform, using a limited-edition product and a giveaway to connect Hollywood visibility with its paralysis advocacy work.