Amalga Group launches video series on nearshore CX in the Americas

Amalga Group CEO Jens Erik Gould has launched a three-part video series with analyst Peter Ryan on nearshore customer experience delivery for U.S. and Canadian companies. The series and a new Location Scorecard aim to help CX leaders evaluate Mexico, Monterrey and other Americas sites as nearshore demand grows.

Why it matters: - CX leaders are weighing nearshore options more carefully as companies look beyond labor cost and availability. - Location decisions now hinge on travel access, cultural and business alignment, communications infrastructure and proven service capabilities. - Amalga Group’s new scorecard is meant to give businesses a structured way to compare nearshore delivery sites.

What happened: - Jens Erik Gould, founder and CEO of Amalga Group, launched a three-part video series with Peter Ryan, principal analyst at Ryan Strategic Advisory. - The series focuses on the rise of nearshore customer experience delivery for U.S. and Canadian businesses. - The first installment covers the broader nearshore trend in the Americas. - The series then moves to Mexico’s role as a CX hub and Monterrey’s strengths as a delivery location. - Amalga Group also released a white paper that introduces the Nearshore CX Location Scorecard. - The series and scorecard are available at the company’s announcement.

The details: - Ryan cites research showing the Americas nearshore as the preferred CX region among surveyed U.S. and Canadian enterprise buyers. - Ryan says the region’s appeal comes from accessibility, cultural alignment, connectivity and established capabilities. - Ryan identifies Mexico as the leading nearshore destination in his 2026 research. - Ryan points to strong trade, cultural and commercial ties across North America as a reason for Mexico’s position. - Gould and Amalga Group operate in Monterrey. - Based on his visits, Ryan cites Monterrey’s CX history, infrastructure, accessibility and familiarity with American and Canadian consumers. - Gould said nearshore strategy increasingly requires a location-by-location assessment rather than treating the Americas as one uniform market. - Gould said the video series offers Ryan’s independent industry perspective while the scorecard adds a system for evaluating location choices. - Ryan Strategic Advisory analyzes CX and business process outsourcing markets and advises organizations on CX delivery trends and location strategy.

Between the lines: - Amalga Group is pairing thought leadership with a practical decision tool, which positions the company as both an operator and an adviser on nearshore sourcing. - The emphasis on Monterrey suggests Amalga Group sees city-level differentiation as a competitive advantage, not just country-level labor arbitrage. - The timing reflects a broader North American shift toward delivery models that balance cost with operational proximity.

What's next: - Amalga Group says the full video series and Nearshore CX Location Scorecard are now available. - The series is designed to move CX leaders from broad regional interest to specific location comparisons. - The company is likely to use the content to reinforce its positioning in Mexico-based nearshore operations.

The bottom line: - Amalga Group is using media, research and a scoring framework to make the case that nearshore CX decisions in the Americas should be evaluated market by market, not as a one-size-fits-all choice.