Pravar AI launches governed Wealth OS for RIAs

Pravar AI has launched Pravar Wealth OS and its first product, Pravar for Advisors, to help RIAs deliver proactive, personalized service across every client relationship. The company says the platform is available now in the U.S. and India and is designed to support retention, asset consolidation and intergenerational wealth transfer.

Why it matters: - Wealth firms are under pressure to keep heirs and deepen household relationships as an estimated more than $120 trillion changes hands over the next 25 years. - Cerulli Associates found that only 27% of heirs expecting an inheritance plan to keep their benefactor's advisor. - The 2026 WealthStack Study found that just 16% of wealth firms have put an AI agent into production. - Pravar AI is positioning its platform as a way for advisors to deliver white-glove service to every client, not just the largest accounts.

What happened: - Pravar AI launched Pravar Wealth OS and its first product, Pravar for Advisors. - The platform is built for RIAs and wealth management firms. - The launch is aimed at helping advisors act before clients ask and increase trust, retention and share of wallet. - Pravar for Advisors is available now in the United States and India.

The details: - Pravar for Advisors reads across a family's accounts, holdings, activity and history to build a working picture of each relationship. - The system flags moments when a timely conversation can change the outcome, including an upcoming liquidity event, assets held at another firm, early signs of attrition and heirs who have never met the firm. - Advisors see what changed, why it matters and what to do next, with follow-up already prepared. - The firm says the client experience is designed so the advisor calls first. - Pravar Wealth OS runs on each RIA's own intelligence, including its investment views, planning philosophy, policies and voice. - A continuous evaluation layer screens personal data, scores each interaction for quality and routes anything below threshold to human review. - Every action leaves an audit record. - The Wealth OS sits above a firm's existing CRM, custodial and planning systems, so firms do not need to replace their current stack. - The system builds memory of each relationship over time, making its picture of each family richer with use. - Firms can add capabilities on the same foundation without buying another tool. - Ayon Banerjee, co-founder and CEO of Pravar AI, said the company built the platform on a governed model because AI in wealth management must be able to explain itself. - Hans-Paul Bürkner, former BCG chairman and CEO and a member of Pravar's Executive Advisory Board, said firms that bring top-tier care to every family will pull ahead. - Michael Boardman, a wealth management executive and adviser to Pravar, said winning firms will grow by winning new clients and going deeper with existing families at the same time.

Between the lines: - The product is aimed at a core industry tension: advisors want personalized, proactive service, but time constraints force them to reserve it for a narrow slice of clients. - Pravar is betting that governed AI, not generic automation, will make broad personalization acceptable inside regulated wealth firms. - The emphasis on auditability and human review signals that compliance is part of the sales pitch, not an afterthought. - The platform's focus on heirs suggests Pravar is targeting one of wealth management's biggest retention risks: the handoff to the next generation.

What's next: - RIAs and wealth management firms in the U.S. and India can use Pravar for Advisors now. - Pravar says firms can expand capabilities on the same Wealth OS foundation over time. - The company's success will likely depend on whether firms trust the platform enough to let it shape client outreach at scale.

The bottom line: - Pravar AI is trying to make high-touch wealth management scalable by combining relationship intelligence, governed AI and workflow support in one operating system.